Le+Roy

=Eric Le Roy= Eric.Leroy@rcsdk12.org

Title: // Global Media Arts High School Promotional Packet //
== Project Summary: == == These informative packets containing Global Media Arts High School's cover letter, business card, and brochure will be used to promote our school and to contact prospective students and teachers. These advertising ideas will be utilized throughout the 2009-2010 school year. Utilizing an actual display at events with these informative packets will be beneficial to Global Media Arts High School because it will successfully increase the number of qualified students and highly publicize the Global Media Arts High School name. These benefits will assist Global Media Arts High School with reaching its goal of increased graduation rates and an academically rigorous student body.* ==

Curriculum Goals: Identification of Target Markets (Potential Students, Parents, New Teachers??), Understanding Advertising Media Selection Choices (How is a business or school promoted?)
===Media Literacy Goals: Understanding Advertising Media Selection Choices (How is a business or school promoted?) How are promotional decisions made? Discovering how a mediated/construction can become a positive tool for the advancement of our community. Can media make a differance? How does a group message differ from a singular message? Can your voice be heard in the context of a larger promotional campaign? ===

===Proposed Activities: The projects would include a written report and an oral presentation highlighting the creation of Global Media Arts High School's cover letter, business card, new logo and brochure. Presentation to be made to a panel including our principal, selected teachers and community members. === 

Resources/Support:
http://office.microsoft.com/en-us/publisher/HA010563161033.aspx http://office.microsoft.com/en-us/publisher/HA010563141033.aspx http://office.microsoft.com/en-us/word/HA010349081033.aspxhttp://office.microsoft.com/en-us/results.aspx __ http://goliath.ecnext.com/coms2/gi_0199-3270227/A-unique-experience-in-marketing.html __ [|http://www.entheosweb.com/photoshop/logo_design.asp] http://goliath.ecnext.com/coms2/gi_0199-3270227/A-unique-experience-in-marketing.html http://www.cityrating.com/school/schoolProfile.asp?School=Benjamin+Franklin+High+School&City=Rochester&State=NY&SchoolType=High

//*please note: the above summary and part of the framework for this project is borrowed from the web based article listed below as a resource/support.// http://goliath.ecnext.com/coms2/gi_0199-3270227/A-unique-experience-in-marketing.html

Planning Steps:

 * 1) Teacher and students will begin doing research about Global Media Arts High School and the Franklin Educational Campus in general.
 * 2) Classes will come together as a group to decide on which facts will be included in our promotional packet.